End to End
I am a Senior Product Designer at Swiftly where I lead design efforts for our consumer products. I consider myself an end to end designer meaning I take a product from the initial stages of identifying and defining a need; researching and designing; user testing and A/B testing; and scaling a rollout or release. I have worked in multiple design teams, workflows and industries which has crafted me into an unique designer that I am today. As well as being self autonomous and a generalist I can be hyper focused on any given stage of the design process as well. As a product designer I craft a delicate balance between the needs of my users, design, stake holders and the business. Data, human behavior and accessibility/ inclusion ultimately helps shape my design decisions.